This gives you a concept of however aggressive you have got to be with keyword placement. You can use the keyword density analyzer in SEMrush to locate the density of your competitors' keywords. All you need to do is input the URL of the website you need to assess.
Check out the density for your target keyword. As an example, if your target keyword are “watches giftware,” you'll be able to notice that your contender has used it thrice on its specific page. Repeat this method for all the competitors on your list. Notice the typical keyword density; this may provide you with a concept of the number of times to use a specific keyword on a page.
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