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Does Telemarketing Still  Have a Place in Lead Generation

Does Telemarketing Still Have a Place in Lead Generation

Published on Aug 10, 2020

What is Telemarketing?

Telemarketing is a technique of direct marketing in which a salesperson asks potential customers to buy products or services, either over the phone or over a subsequent face to face or web conferencing appointment planned through the call. In simpler terms, the process of using the telephone to generate leads is called telemarketing. 

In this fascinating age of digitization, technology is transforming at a high pace in the business world.Technology in itself is too continuously changing, which has caused new and innovative marketing techniques and methodologies, such as social media marketing.

Outsourced Telemarketing services to India have somewhat lost their importance and charm that they had a few years ago.

Why it is important?

  • To grow in a business, there is a regular need for leads generation. It is the lifeblood of a business, without growth and new clients, a business cannot grow.
  • To resist in a business, one must go for new trends, new lead generation, and correlating the new tricks of the technology with the business services.
  • To generate leads, businesses use telemarketing services that also generates sales leads and hold the existing customers and develop them into potential customers.
  • To attain success in business, marketing techniques need to be changed and revised. Businesses have adopted techniques like Email Marketing, Social Media Marketing, Search Engine Optimization (SEO), BPO companies as other marketing techniques.

Why is Telemarketing Important in Business?

Technology in this digital age today offers a huge range of marketing options for the growth of your business.

Telemarketing is an essential tool in every business. This is even more appropriate for those kinds of industries that belong to a competitive environment.

Knowing what your company needs is necessary as it will help you in accomplishing your goals and milestones. There is no better and competent way of attainment of consumers than through telemarketing. You can also gain knowledge about the Outbound and Inbound telemarketing service providers in India and choose what suits you best.

Here are Some Benefits of Telemarketing Services:

1) Telemarketing can Work with Both Cold as Well as Warm Lists.

Telemarketing services in India can be used to attain new clients, close sales, and progress lead with individuals you have already contacted or even sell to your existing clients.

2) It is Direct and Brings to You a Direct Response.

This infers that you will experience immediate results regardless of your goals and your capability to create immediate sales. It will provide you a direct Return on Investment (ROI). 

3) It Helps You to Expands Your Business

People with good and proficient telemarketing skills have good listening as well as talking skills. Contrasting to the most advertising channels, your messages can be well-tailored to every specific client.

  • Telemarketing can be used to gather feedback and information.
  • Each call delivers your company with an occasional opportunity to learn. Depending upon what information is important to you, you can simply fill up the breaks in your knowledge concerning telemarketing.
  • It also enhances the efficiency of other marketing efforts. This is specially correct for direct mail. Using telemarketing preceding to direct mail will help you to identify the potential customers so you can get rid of inappropriate contacts.

4) It is Flexible

The moment you start making inbound and outbound calls, you will start gathering valued feedback. That information could be used to refine the whole procedure and make alterations rapidly as well as successfully.

  • Telemarketing can meaningfully benefit from interest, improve the response rates, and even log feedback concerning the marketing materials that you send when used after the direct mail
  • The same can also be attained with other direct marketing approaches, like SMS marketing, Email marketing or personal sales calls.
  • It can create substantial client and open market data.
  • It is Extremely Measurable.

Every single call offers information and you can decide which information is beneficial to you. Just in case you need to distinguish how accurate your contact information is or how well organized your sales teams are, or what percentage of individuals read your direct mail postcards, the info is there.

Telemarketing Still Works for Businesses

Telemarketing is for business to business transactions. It is either to sell or to build a relation between two companies. Different businesses especially B2B telemarketing are dependent on telemarketing services for producing their sales leads, building up a good business relationship with their clients and it is the only way for them to interact with their users.

In the early days too, Inbound telemarketing & Outbound Telemarketing Services has helped businesses to grow a lot to heights and perhaps it will resume with the same. Nonetheless, the technology is enhancing and the automated systems are systematized to automatically resolve several queries of its users.

Linked with the traditional outreach methods of earlier days, telemarketing for many is still the same as harassment, scams, and fraud. However, telemarketing outreach is still a go-to method for B2B telemarketers that is difficult to avoid. 

Outsourced Telemarketing

If we speak about Outsourced Telemarketing to India, then it is better than the in house telemarketing since one of the main plus points of outsourcing your B2B or B2C telemarketing is that you will have less to worry about when it comes to budgeting and financial planning. 

  • Outsourced Telemarketing can also be cost-efficient as well as help in increasing productivity because outsourcing lets you focus on other areas of the business that need attention rather than other small and not so important tasks.
  • Outsourced Telemarketing to India can be a highly effective tool for lead generation and increase sales to your business.
  • There is an ample amount of Telemarketing Services in India and Telemarketing Services Provider in India to help you gain back your clients and potential clients too.

Final Note

Telemarketing has worked in different ways over the years and that is why even decades later it continues to be used. Once given certain quality leads, any expert and knowledgeable telemarketer can accomplish their role well. Any option that you decide, be sure that telemarketing is more than worth the effort involved.